Storm is an internationally recognized retail store in Copenhagen curated by owner and creative director Rasmus Storm. The collection of clothing, books, art, accessories, and beauty & lifestyle products comprise "a conceptual platform where commercial and artistic expressions meet, cultural meanings are exchanged and new concepts evolve." 

 

For this assignment, I created a visual identity inspired by Rasmus's reference to Storm as a constellation in motion. The mood board explores themes of contemporary cosmic imagery and the sensory experience of the Regnegade store. The logo and branded pieces reflect the radical intention with which Storm encounters the world; at the intersections of clothing, culture, and community.